Pricing aligned with portfolio performance.

FLOW Intelligence pricing reflects the scale, complexity, and operational needs of each portfolio — ensuring you invest where the platform drives measurable impact.

Foundation
Provides the core decision infrastructure required to monitor performance, align teams, and support consistent execution across your portfolio.
Core Decision Infrastructure
Unified intelligence across marketing, leasing, and retention
Core decision agents supporting day‑to‑day operations
Standard integrations with essential operating systems
Portfolio-level visibility and performance monitoring
Foundational governance, permissions, and user controls
Accelerate
Designed for organizations looking to improve operational efficiency, strengthen execution, and unlock performance gains across the portfolio.
Everything in Foundation, plus
FLOW IQ for deeper performance understanding
FLOW Content to support coordinated execution
Up to 7 standard + custom platform integrations
Up to 7 standard + custom platform integrations
Up to 7 standard + custom platform integrations
MOST POPULAR
Maximize
Supports teams operating at scale who require advanced capabilities, deeper automation, and extended support to drive sustained portfolio growth.
Everything in Accelerate, plus
FLOW Optimizer for advanced decision automation
Up to 10 Standard + custom platform and third-party data integrations
Live agent support for complex operating environments
Up to 7 standard + custom platform integrations

FLOW is deployed through a core platform subscription with variable pricing that scales alongside unit count, operational complexity, and activated capabilities. This approach ensures investment grows only as the platform expands its operational footprint across your portfolio.

Pricing Philosophy

Pricing is designed to align with the value FLOW creates — scaling with portfolio performance, operational complexity, and deployment scope.

Aligned to Outcomes

Investment increases only as FLOW drives measurable operational and financial impact.

Built to Scale

As your portfolio grows and evolves, the platform expands with you — without requiring a change in foundation.

Deployment-Focused

Pricing reflects the scope of intelligence, integrations, and decision architecture activated within your environment.

Compare plans and features

Suite

Description

Elevate
Accelerate
Maximize
FLOW Insights

AI tools to plan, launch, and track campaigns.

FLOW Campaigns

AI tools to plan, launch, and track campaigns.

FLOW IQ

Conversational AI insights for trends and recommendations.

FLOW Content

AI-generated, on-brand marketing copy and assets.

FLOW Optimizer

Scenario planning and benchmarking for enterprises.

Integrations
Up to 5

Standard platform integrations

Up to 7

Standard + custom platform integrations

Up to 10

Standard + custom platform, and third-party data integrations

Support
Up to 5

Tickets and chat agent

Up to 7

Live agent support

Users
3 Users

Access for small teams, core features only.

5 Users

Role-based access for mid-sized teams.

10 Users

Advanced access for larger teams.

Custom managed services

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FLOW Studio

Creative + Brand Execution
Brand Strategy & Identity Development
Creative Refreshes & Asset Design
Advertising & Campaign Creative
Website Design & Development
Collateral Packages
Contact sales ->

FLOW Marketer

Campaign Strategy + Management
Marketing Strategy & Campaign Planning
Campaign Coordination & Execution
Content Scheduling & Optimization
Performance Tracking & Reporting
Process & Strategy Enhancements
Contact sales ->

FLOW Demand

Performance + Growth Marketing
Performance + Growth Marketing
Omnichannel Campaign Optimization
Paid Search, Paid Social & Programmatic
Email & SMS Campaigns
Conversion Rate Optimization
Lead Nurture & Growth Strategy
Contact sales ->

FLOW Martech

Systems + Data Enablement
Systems + Data Enablement
CRM & Marketing Automation Management
Workflow Optimization & Integrations
Dashboard & Analytics Support
PMS & Marketing System Integration
Unified Website & Platform Build-Out
Contact sales ->
PLATFORM EXTENSIONS

Specialized support for complex operating needs.

For organizations requiring deeper expertise, FLOW provides strategic and creative enablement designed to accelerate platform impact — not replace your team.

DECISION DOMAINS

Specialized Enablement

Strategic and creative capabilities aligned to platform intelligence.

Brand Strategy & Identity Development
Creative Refreshes & Asset Design
Advertising & Campaign Creative
Website Design & Development
Collateral Packages

FAQ

FLOW is an AI-powered platform that unifies marketing, leasing, and retention data into one source of truth for real estate performance. We transform fragmented systems into clear, actionable insights that help owners and operators make smarter decisions and maximize returns.

FLOW is designed for real estate owners, operators, asset managers, and marketers who want to improve property performance. Whether you manage one building or an entire portfolio, FLOW gives you clarity and control over your revenue cycle. 

Most real estate teams juggle multiple systems — CRMs, property management software, marketing tools that don’t talk to each other. FLOW eliminates silos by unifying this data, so you can see where leads come from, how they convert to leases, and how renewals impact revenue, all in one platform.

Property management software is built for operations — things like rent collection, maintenance, and accounting. CRMs are built for relationships — storing customer data and managing communication. FLOW is built for performance. It connects these systems (and others) into one platform and focuses on what drives revenue: marketing, leasing, and retention. Think of FLOW as the intelligence layer that sits above your existing tools, turning siloed data into insights that power growth. 

By connecting the entire revenue cycle — lead flow, lease flow, and cash flow — FLOW shows you what’s working and what’s not. Our platform highlights opportunities to reduce costs, boost conversions, and increase renewals, so you can optimize NOI. 

FLOW is designed for real estate owners, operators, asset managers, and marketers who want to improve property performance. Whether you manage one building or an entire portfolio, FLOW gives you clarity and control over your revenue cycle. 

FLOW is an AI-powered platform that unifies marketing, leasing, and retention data into one source of truth for real estate performance. We transform fragmented systems into clear, actionable insights that help owners and operators make smarter decisions and maximize returns.

Most real estate teams juggle multiple systems — CRMs, property management software, marketing tools that don’t talk to each other. FLOW eliminates silos by unifying this data, so you can see where leads come from, how they convert to leases, and how renewals impact revenue, all in one platform.

Property management software is built for operations — things like rent collection, maintenance, and accounting. CRMs are built for relationships — storing customer data and managing communication. FLOW is built for performance. It connects these systems (and others) into one platform and focuses on what drives revenue: marketing, leasing, and retention. Think of FLOW as the intelligence layer that sits above your existing tools, turning siloed data into insights that power growth. 

By connecting the entire revenue cycle — lead flow, lease flow, and cash flow — FLOW shows you what’s working and what’s not. Our platform highlights opportunities to reduce costs, boost conversions, and increase renewals, so you can optimize NOI.